Peaceful Morning in the Orchard:

Celestial Seasonings Cinnamon Apple Spice

This project aimed to study a tea or coffee brand with a packaging that might be lacking, and create an illustrative packaging design to elevate a new package. I am a huge fan of Celestial Seasonings Cinnamon Apple flavoring, and it frustrated me deeply that this flavor’s packaging did not match the level of fun displayed on some of their other packaging, so I wanted to make something to fall in line with the rest of their brand, using the bear character that appears often!